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Principles Of Marketing MCQs (BBA Marketing) From Textbook

Principles of Marketing MCQs – Practice Test 2 (Chapter 7)

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Direct & Online Marketing MCQ – Practice Test 2 PDF Download

MCQ 6: In the communication process, the receiver and sender are classified as:

  1. communication functions
  2. communication parties
  3. communication tools
  4. communication channels

MCQ 7: In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called:

  1. need recognition
  2. information search
  3. purchase decision
  4. both b and c

MCQ 8: In the communication process, the media and message are considered as:

  1. communication tools
  2. communication channels
  3. communication functions
  4. communication parties

MCQ 9: The 'Maslow's hierarchy of needs' includes:

  1. physiological needs
  2. self-actualization needs
  3. esteem needs
  4. all of above

MCQ 10: An idea for a possible product that the company will offer is classified as:

  1. product idea
  2. product image
  3. customer management
  4. none of the above

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