Principles of Marketing MCQs – Practice Test 2 (Chapter 7)

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Direct & Online Marketing MCQ – Practice Test 2 PDF Download

MCQ 6: In the communication process, the receiver and sender are classified as:

communication functions
communication parties
communication tools
communication channels

MCQ 7: In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called:

need recognition
information search
purchase decision
both b and c

MCQ 8: In the communication process, the media and message are considered as:

communication tools
communication channels
communication functions
communication parties

MCQ 9: The 'Maslow's hierarchy of needs' includes:

physiological needs
self-actualization needs
esteem needs
all of above

MCQ 10: An idea for a possible product that the company will offer is classified as:

product idea
product image
customer management
none of the above

Principles of Marketing Notes App & e-Book – Direct & Online Marketing Exam Prep

Marketing Communications: Customer Value MCQs

Introduction to Marketing MCQs

Pricing Strategy MCQs

Managing Marketing Information: Customer Insights MCQs

Personal Selling and Sales Promotion MCQs

Direct and Online Marketing MCQs

Competitive Advantage MCQs

Company and Marketing Strategy MCQs

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