BBA Management Courses

Chapter 11: BBA Marketing Management Exam Tests

BBA Marketing Management MCQs - Chapter 11

Developing Pricing Strategies Quiz Questions & Answers PDF Download - 3

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Developing Pricing Strategies Exam Questions and Answers PDF Download: Test 3

MCQ: 11

The technique that allows company to determine the price which helps in yielding targeted return on investment is classified as

  1. markup pricing
  2. target return pricing
  3. target return costing
  4. markup costing
MCQ: 12

The first step in the procedure of setting the price is to

  1. analyzing prices of competitor's
  2. estimating costs
  3. determining demand
  4. select pricing objective
MCQ: 13

The price cutting technique leads to various possible traps including

  1. price-war traps
  2. shallow-pockets traps
  3. low-quality traps
  4. all of above
MCQ: 14

The price increasing technique in which customers are asked to pay today's price as well as inflation increased before delivery of goods is classified as

  1. escalator clauses
  2. reduction of discounts
  3. unbundling
  4. delayed quotation pricing
MCQ: 15

The pricing technique in which the buyers place an order within 20 minutes after watching the paid ad on TV is classified as

  1. season pricing
  2. emergency pricing
  3. channel pricing
  4. time pricing

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Developing Pricing Strategies App (Android & iOS)

Developing Pricing Strategies App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (iOS & Android)

Financial Markets App (Android & iOS)

Financial Markets App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (iOS & Android)