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MCQ 821: The individual characteristics of a person that include the lifestyle, values, occupation and self-concept are classified as:

  1. social factors
  2. personal factors
  3. family factors
  4. status factors

MCQ 822: The costs of products that do not fluctuate with the level of production are classified as:

  1. quality costs
  2. augmented costs
  3. variable costs
  4. fixed costs

MCQ 823: On The Christmas and Easter, lower prices pricing techniques are classified as:

  1. cash rebates
  2. special customer pricing
  3. loss leader pricing
  4. special event pricing

MCQ 824: The close-ended question in which each question have two possible answers are:

  1. dichotomous
  2. multiple choice
  3. Likert scale
  4. semantic differential

MCQ 825: The kind of convenience goods that are purchased by consumers without any searching effort are classified as:

  1. impulse goods
  2. staples
  3. homogeneous goods
  4. emergency goods

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