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BBA Marketing Management MCQs – Practice Test 15 (Chapter 11)

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Developing Pricing Strategies Quiz – Practice Test 15 PDF Download

MCQ 71: If the desired return on sales is 70% and the markup price is $65 then the unit cost will be:

  1. $30.00
  2. $25.50
  3. $19.50
  4. $22.50

MCQ 72: The reduction in price awarded to customers who buy products in large volumes is classified as:

  1. non-functional discount
  2. discount
  3. quantity discount
  4. descriptive discount

MCQ 73: The costs of products that do not fluctuate with the level of production are classified as:

  1. quality costs
  2. augmented costs
  3. variable costs
  4. fixed costs

MCQ 74: On The Christmas and Easter, lower prices pricing techniques are classified as:

  1. cash rebates
  2. special customer pricing
  3. loss leader pricing
  4. special event pricing

MCQ 75: If the demand of the product changes considerably with the small change in price then the demand is said to be:

  1. interactive
  2. augmented
  3. elastic
  4. inelastic

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