BBA Marketing Management Competitive Exam MCQs – Practice Test 13 (Chapter 11)

Developing Pricing Strategies Multiple Choice Questions and Answers PDF – Test 13

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Free Developing Pricing Strategies MCQs App Download: If the fixed cost is $45000, units sold are 60000 and the variable cost is $25 then the unit cost will be; MCQ with answers: $30.75, $33.75, $25.75, and $28.75. Solve Segmentation Marketing Quiz Questions, download Google e-Book (Free Chapter) to master online marketing.

Developing Pricing Strategies MCQs with Answers PDF Download – Test 13

MCQ 61: The pricing technique according to which company charges it's customers on the basis of prices competitors is classified as:

value pricing
perceived pricing
going rate pricing
high low pricing

MCQ 62: If the fixed cost is $45000, units sold are 60000 and the variable cost is $25 then the unit cost will be:

$33.75
$30.75
$25.75
$28.75

MCQ 63: The method of pricing in which desired return is multiplied to invested capital divided by unit sales and unit cost is added into result is classified as:

target return price
value pricing
perceived pricing
target markup price

MCQ 64: The reduction in price awarded to customers who buy products in large volumes is classified as:

unbundling
delayed quotation pricing
reduction of discounts
reduction of discounts

MCQ 65: The target return pricing method is used by company's selling for:

demand inelastic items
specialty items
public utilities
slower moving items

Developing Pricing Strategies MCQs App & e-Book – BBA Marketing Management Competitive Exam

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