BBA Marketing Management Exam MCQs – Practice Test 12 (Chapter 11)

Developing Pricing Strategies Notes Questions with Answers PDF – Test 12

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Developing Pricing Strategies Notes Q&A PDF Download – Practice Test 12

MCQ 56: The selling practice of companies in which company charges two or more prices without any difference in costs is classified as:

price functionality
price rebates
price discrimination
price leadership

MCQ 57: The low prices of shoes for marathon participating athletes is an example of:

special customer pricing
special event pricing
loss leader pricing
cash rebates

MCQ 58: The techniques involved in promotional pricing are:

loss leader pricing
cash rebates
low interest pricing
all of the above

MCQ 59: Considering the Dutch auctions, the technique in which the potential auctioneer offers the lowest to compete, is used in situation of:

One seller, many buyers
One buyer, many sellers
many sellers, many buyers
one buyer, one seller

MCQ 60: The amusement parks charge less to school trips, is an example of:

channel pricing
customer segment pricing
product form pricing
image pricing

Developing Pricing Strategies Exam Prep – BBA Marketing Management Notes App & e-Book

Identifying Market Segments and Targets MCQs

Designing and Managing Services MCQs

Analyzing Business Markets MCQs

Creating Long-term Loyalty Relationships MCQs

Analyzing Consumer Markets MCQs

Product Strategy Setting MCQs

Competitive Dynamics MCQs

Creating Brand Equity MCQs

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