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BBA Marketing Management MCQs (BBA Business Administration) From Textbook

BBA Marketing Management MCQs – Mock Test 160

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Study Services Marketing Excellence MCQ with Answers PDF (Services Marketing Excellence Multiple Choice Questions (MCQs) PDF e-Book) download Ch. 9-160 to study BBA Marketing Management Practice Tests. Study Designing and Managing Services Test PDF, Services Marketing Excellence Multiple Choice Questions (MCQ Quiz) to strengthen commerce knowledge. Learn BBA Marketing Management MCQs App Download: Free Services Marketing Excellence MCQs App to study services marketing excellence, types of conflict, key psychological processes, purchasing or procurement process test prep for sales management courses.

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Services Marketing Excellence MCQ – Mock Test 160 PDF Download

MCQ 796: The routine work of pricing, distribution and promotion of services to the customers is classified as:

  1. descriptive marketing
  2. interactive marketing
  3. internal marketing
  4. external marketing

MCQ 797: The types of conflict that can occur in marketing channels of a product does not include:

  1. vertical channel conflict
  2. horizontal channel conflict
  3. sealed channel conflict
  4. multi-channel conflict

MCQ 798: The changes in behavior occur because of some experiences is classified as:

  1. drive
  2. motivation
  3. learning
  4. cues

MCQ 799: The difference between perceived costs and perceived benefits is classified as:

  1. buyer's incentive
  2. seller's incentive
  3. corporate incentive
  4. competitor's incentive

MCQ 800: If the desired return on sales is 70% and the markup price is $65 then the unit cost will be:

  1. $30.00
  2. $25.50
  3. $19.50
  4. $22.50

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