Developing Brand Positioning Notes Questions with Answers PDF Download – Test 167

MCQ 831: The means of reconciling and conflicting customer's goals and create best solutions for customers is considered as:

1. straddle positioning
2. straddle segmentation
3. straddle targeting
4. straddle points of parity

MCQ 832: The 'expectancy value model' is classified as:

1. compensatory model
2. non compensatory model
3. realistic model
4. approached model

MCQ 833: The 'product-development strategy' is used to gain market share:

1. new products in new market
2. current product in current market
3. new products in current markets
4. new products for new markets

MCQ 834: The industries which is centered as plastics, chemicals and papers are classified as:

1. vertical hubs
2. horizontal hubs
3. geographical hubs
4. functional hubs

MCQ 835: When a group of six to ten people, considering specific demographics to discuss topic of interest, selected by researchers are classified as:

1. focus group
2. group discussion
3. demographically selected group
4. psycho graphically selected group