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Principles of Marketing MCQs – Practice Test 8 (Chapter 15)

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Pricing Strategy MCQs – Practice Test 8 PDF Download

MCQ 36: The pricing issues across channel levels includes:

  1. predatory pricing
  2. deceptive pricing
  3. price fixing
  4. none of the above

MCQ 37: The aspects of brand that are linked to human traits, developed in a specific mix called:

  1. Brand awareness
  2. brand personality
  3. self-concept
  4. self-image

MCQ 38: The sales force structure in which salespeople are designated to sell the company's product to certain industries or customers is classified as:

  1. customer sales force structure
  2. product sales force structure
  3. indirect sales force structure
  4. territorial sales force structure

MCQ 39: The tendency to which existing products appears less superior compared to innovative products is classified as:

  1. relative advantage
  2. divisibility
  3. communicability
  4. compatibility

MCQ 40: The strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called:

  1. double pricing
  2. optional part pricing
  3. two-part pricing
  4. combine pricing

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