BBA Marketing Degree Courses

Chapter 15: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 15

Pricing Strategy Trivia Questions & Answers PDF Download - 8

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The Quiz: The pricing issues across channel levels includes; "Pricing Strategy" App APK Download with answers: Deceptive pricing; Predatory pricing; Price fixing; for online business university. Practice What is a Product Quiz Questions, download Kindle eBook (Free Sample) to learn online classes courses.

Pricing Strategy Test Questions and Answers PDF Download: MCQ 8

MCQ 36:

The pricing issues across channel levels includes

  1. predatory pricing
  2. deceptive pricing
  3. price fixing
  4. none of the above
MCQ 37:

The aspects of brand that are linked to human traits, developed in a specific mix called

  1. Brand awareness
  2. brand personality
  3. self-concept
  4. self-image
MCQ 38:

The sales force structure in which salespeople are designated to sell the company's product to certain industries or customers is classified as

  1. customer sales force structure
  2. product sales force structure
  3. indirect sales force structure
  4. territorial sales force structure
MCQ 39:

The tendency to which existing products appears less superior compared to innovative products is classified as

  1. relative advantage
  2. divisibility
  3. communicability
  4. compatibility
MCQ 40:

The strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called

  1. double pricing
  2. optional part pricing
  3. two-part pricing
  4. combine pricing

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Pricing Strategy App (Android & iOS)

Pricing Strategy App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (iOS & Android)

Financial Management App (Android & iOS)

Financial Management App (Android & iOS)

Business Mathematics App (Android & iOS)

Business Mathematics App (iOS & Android)