Principles of Marketing Certification MCQs – Practice Test 3 (Chapter 15)

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Pricing Strategy Quiz – Practice Test 3 PDF Download

MCQ 11: The person self-image also called as its:

lifestyle
personality
social class
self-concept

MCQ 12: The promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as:

pull strategy
moral selling strategy
rational selling strategy
push strategy

MCQ 13: The factors that can affect purchase decision and attention are:

attitude of others
unexpected situational factors
expected situational factors
both a and b

MCQ 14: The consumer promotion technique according to which seller sells two or three units of product at reduced price is classified as:

price packs
cents off deals
advertising specialties
both a and b

MCQ 15: The detailed description of products, target market, competitors and customer value proposition is classified as:

write-up
write-down
follow-up
none of above

Principles of Marketing Quiz App & e-Book – Pricing Strategy Certification Guide

Company and Marketing Strategy MCQs

Managing Marketing Information: Customer Insights MCQs

Personal Selling and Sales Promotion MCQs

Consumer Markets and Buyer Behavior MCQs

Pricing: Capturing Customer Value MCQs

Analyzing Marketing Environment MCQs

New Product Development MCQs

Marketing Communications: Customer Value MCQs

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