Principles of Marketing MCQs – Practice Test 2 (Chapter 15)

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Pricing Strategy MCQ – Practice Test 2 PDF Download

MCQ 6: According to SWOT analysis, the analysis of Opportunities & Threats is part of:

Internal environment
External environment
Both a and b
None of the above

MCQ 7: The sales promotion tools used to stimulate purchase, motivate salespeople and generate business leads are classified in category of:

event promotion
off deal promotion
trade promotions
business promotions

MCQ 8: According to 'Maslow's hierarchy of needs', the need for self-development and realization is included in:

physiological needs
social needs
self-actualization needs
esteem needs

MCQ 9: The type of discount made to those buyers who use to buy the products or services that are out of season is classified as:

cash discount
seasonal discount
functional discount
quantity discount

MCQ 10: The consumer promotion technique through which brand marketing event is created by company or it participates in other sponsored event is classified as:

event marketing
sponsored marketing
branding
premium marketing

Principles of Marketing Notes App & e-Book – Pricing Strategy Exam Prep

Pricing: Capturing Customer Value MCQs

Competitive Advantage MCQs

Company and Marketing Strategy MCQs

Introduction to Marketing MCQs

Marketing Communications: Customer Value MCQs

Products, Services and Brands MCQs

Sustainable Marketing: Social Responsibility and Ethics MCQs

Marketing Channels MCQs

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