Principles of Marketing MCQs – Practice Test 2 (Chapter 15)

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Pricing Strategy MCQ – Practice Test 2 PDF Download

MCQ 6: According to SWOT analysis, the analysis of Opportunities & Threats is part of:

Internal environment
External environment
Both a and b
None of the above

MCQ 7: The sales promotion tools used to stimulate purchase, motivate salespeople and generate business leads are classified in category of:

event promotion
off deal promotion
trade promotions
business promotions

MCQ 8: According to 'Maslow's hierarchy of needs', the need for self-development and realization is included in:

physiological needs
social needs
self-actualization needs
esteem needs

MCQ 9: The type of discount made to those buyers who use to buy the products or services that are out of season is classified as:

cash discount
seasonal discount
functional discount
quantity discount

MCQ 10: The consumer promotion technique through which brand marketing event is created by company or it participates in other sponsored event is classified as:

event marketing
sponsored marketing
branding
premium marketing

Principles of Marketing Notes App & e-Book – Pricing Strategy Exam Prep

Consumer Markets and Buyer Behavior MCQs

Pricing: Capturing Customer Value MCQs

Company and Marketing Strategy MCQs

Analyzing Marketing Environment MCQs

Direct and Online Marketing MCQs

Personal Selling and Sales Promotion MCQs

Products, Services and Brands MCQs

New Product Development MCQs

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