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MCQ 11: An instrument for directing and coordinating the whole market effort is called as:

  1. marketing plan
  2. business plan
  3. financial plan
  4. corporate plan

MCQ 12: In hypercompetitive economy, a company can win only by tuning the:

  1. providing superior value
  2. communicating value
  3. managing the superior value
  4. all of the above

MCQ 13: The analysis of opportunities and threats include:

  1. internal environment
  2. external environment
  3. market environment
  4. product environment

MCQ 14: The process of defining the business, shaping its scope and repositioning the brand entity is the part of:

  1. business realignment
  2. business workflow
  3. cross functional teams
  4. various department strategies

MCQ 15: When a company agrees to promote product of other company it is classified as:

  1. product alliance
  2. service alliances
  3. promotional alliances
  4. logistic alliances

BBA Marketing Management Quiz App & e-Book – Developing Marketing Strategies & Plans Certification Guide

Product Strategy Setting MCQs
Collecting Information and Forecasting Demand MCQs
Competitive Dynamics MCQs
Analyzing Consumer Markets MCQs
Creating Long-term Loyalty Relationships MCQs
Analyzing Business Markets MCQs
Developing Marketing Strategies and Plans MCQs
Crafting Brand Positioning MCQs

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