BBA: Management Courses

BBA Marketing Management Certification Exam Tests

BBA Marketing Management Practice Test 174

Cultivating Customer Relationships MCQ (Multiple Choice Questions) PDF - 174

The e-Book Cultivating Customer Relationships Multiple Choice Questions and Answers (MCQs), cultivating customer relationships MCQs Quiz PDF download chapter 8-174 to learn online marketing management degree courses. Study Creating Long-term Loyalty Relationships quiz answers PDF, cultivating customer relationships Multiple Choice Questions (MCQ Quiz) for online college degrees. The Cultivating Customer Relationships MCQs App Download: Free educational app for cultivating customer relationships, marketing research process, stages in buying process, co-branding and ingredient branding, brand strategy test prep for colleges that offer business administration.

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Cultivating Customer Relationships MCQ Questions PDF Download: Quiz 174

MCQ 866: Any occasion on which the brand or product is encountered by end customers is called

A) customer touch point
B) company touch point
C) retailers touch point
D) relationship touch point

MCQ 867: The external marketing metrics consist of

A) perceived quality and awareness
B) customer loyalty and retention
C) freedom to fall
D) both A and B

MCQ 868: The cost reduction approach states that product components can be redesigned without affecting performance is classified as

A) product value analysis
B) product performance analysis
C) product cost analysis
D) product marketing analysis

MCQ 869: The special technique of co-branding which builds the brand equity for components or materials containing different branded products is classified as

A) mix branding
B) optional branding
C) ingredient branding
D) line fill branding

MCQ 870: The strategy of using company brand name for every product is referred as

A) house of products
B) branded house strategy
C) house of brands
D) strategy house

BBA Marketing Management Exam Prep Tests

Cultivating Customer Relationships Learning App & Free Study Apps

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Marketing Management App (Android & iOS)

ALL-in-ONE Learning App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Business Statistics App (Android & iOS)

Business Statistics App (Android & iOS)