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Corporate and Division Strategic Planning Quiz Questions and Answers PDF Download eBook

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Quiz on Corporate & Division Strategic Planning PDF Download eBook

Corporate and Division Strategic Planning Quiz

MCQ: The 'market-penetration strategy' is used to gain market share in

  1. current product in current market
  2. current products in new market
  3. new products for new markets
  4. new products in new market

A

What Influences Consumer Behavior Quiz

MCQ: The buying person's spouse and children is classified

  1. family of procreation
  2. family orientation
  3. inspiration orientation
  4. group orientation

A

Measuring Brand Equity Quiz

MCQ: The customer multiplier include

  1. customer size and profile
  2. clarity
  3. relevance
  4. risk profile

A

Marketing Research Process Quiz

MCQ: The type of question in which a respondent can answer in unlimited ways is classified as

  1. completely unstructured
  2. word association
  3. sentence completion
  4. story completion

A

What is Brand Equity Quiz

MCQ: The particular brand's equity arises from consumer's response to

  1. similarities
  2. differences
  3. knowledge
  4. equity

B