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Marketing Management MCQ Questions

Marketing Management MCQs - Chapter

Creating Long-term Loyalty Relationships Multiple Choice Questions PDF p. 1

Practice Creating Long-term Loyalty Relationships multiple choice questions and answers, BBA MCQs with answers PDF to solve Marketing Management worksheets 1 for online colleges. Solve cultivating customer relationships MCQs, Creating Long-term Loyalty Relationships trivia questions and answers for admission and merit scholarships test. "Creating Long-term Loyalty Relationships MCQs" book PDF: cultivating customer relationships, total customer satisfaction, building customer value, satisfaction and loyalty, customer databases and databases marketing career test for online school of business administration.

"The regular customers of company's products are rewarded by the designed programs, are classified as" Multiple Choice Questions (MCQ) on creating long-term loyalty relationships with choices frequency programs, customer's program, distribution programs, and none of above for best online colleges for business administration. Practice cultivating customer relationships quiz questions for jobs' assessment test and online courses for online business administration and management degree.

MCQs on Creating Long-term Loyalty Relationships Quiz


The regular customers of company's products are rewarded by the designed programs, are classified as

customer's program
frequency programs
distribution programs
None of above


A persons feeling of pleasure which results in products performance that match expectations is called

distinctive proposition
superior value


The marketing messages that are based to respect consumer's wishes and willingness is classified as

permission marketing
supplier marketing
customer specified marketing
activity marketing


The second step in 'customer value analysis' is

assessing quantitative importance
examining specific segment
monitoring customer value
identifying benefits


The collection of individual customer comprehensive information which is accessible and actionable is classified as

company database
individual database
customer database
detailed database
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