BBA Marketing Management MCQs - Chapter 8

Creating Long-term Loyalty Relationships Multiple Choice Questions PDF Download - 1

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Creating Long-term Loyalty Relationships Questions & Answers PDF Download: MCQ Quiz 1

MCQ 1: The regular customers of company's products are rewarded by the designed programs, are classified as

A) customer's program

B) frequency programs

C) distribution programs

D) None of above

MCQ 2: A persons feeling of pleasure which results in products performance that match expectations is called

A) satisfaction

B) dissatisfaction

C) distinctive proposition

D) superior value

MCQ 3: The marketing messages that are based to respect consumer's wishes and willingness is classified as

A) permission marketing

B) supplier marketing

C) customer specified marketing

D) activity marketing

MCQ 4: The second step in 'customer value analysis' is

A) assessing quantitative importance

B) examining specific segment

C) monitoring customer value

D) identifying benefits

MCQ 5: The collection of individual customer comprehensive information which is accessible and actionable is classified as

A) company database

B) individual database

C) customer database

D) detailed database

BBA Marketing Management Mock Tests

Integrated Marketing Channels MCQs

Competitive Dynamics MCQs

Designing and Managing Services MCQs

Analyzing Business Markets MCQs

Analyzing Consumer Markets MCQs

Conducting Marketing Research MCQs

Identifying Market Segments and Targets MCQs

Crafting Brand Positioning MCQs

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