BBA: Management Courses

Chapter 8: BBA Marketing Management Exam Tests

BBA Marketing Management MCQs - Chapter 8

Creating Long-term Loyalty Relationships Multiple Choice Questions (MCQ) PDF - 1

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Creating Long-term Loyalty Relationships MCQ Quiz PDF Download: Test 1

MCQ 1: The regular customers of company's products are rewarded by the designed programs, are classified as

A) customer's program
B) frequency programs
C) distribution programs
D) None of above

MCQ 2: A persons feeling of pleasure which results in products performance that match expectations is called

A) satisfaction
B) dissatisfaction
C) distinctive proposition
D) superior value

MCQ 3: The marketing messages that are based to respect consumer's wishes and willingness is classified as

A) permission marketing
B) supplier marketing
C) customer specified marketing
D) activity marketing

MCQ 4: The second step in 'customer value analysis' is

A) assessing quantitative importance
B) examining specific segment
C) monitoring customer value
D) identifying benefits

MCQ 5: The collection of individual customer comprehensive information which is accessible and actionable is classified as

A) company database
B) individual database
C) customer database
D) detailed database

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Marketing Management App (Android & iOS)

ALL-in-ONE Learning App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

Business Mathematics App (Android & iOS)

Business Mathematics App (Android & iOS)

Financial Markets App (Android & iOS)

Financial Markets App (Android & iOS)