BBA Marketing Management MCQs - Chapter 8

Creating Long-term Loyalty Relationships Multiple Choice Questions (MCQ Quiz) PDF Download - 1

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Marketing Management: Creating Long-term Loyalty Relationships MCQs Questions PDF Download

MCQ: The regular customers of company's products are rewarded by the designed programs, are classified as

A) customer's program

B) frequency programs

C) distribution programs

D) None of above

MCQ: A persons feeling of pleasure which results in products performance that match expectations is called

A) satisfaction

B) dissatisfaction

C) distinctive proposition

D) superior value

MCQ: The marketing messages that are based to respect consumer's wishes and willingness is classified as

A) permission marketing

B) supplier marketing

C) customer specified marketing

D) activity marketing

MCQ: The second step in 'customer value analysis' is

A) assessing quantitative importance

B) examining specific segment

C) monitoring customer value

D) identifying benefits

MCQ: The collection of individual customer comprehensive information which is accessible and actionable is classified as

A) company database

B) individual database

C) customer database

D) detailed database

Practice MCQs: BBA Marketing Management Mock Tests

Creating Brand Equity MCQs

96 Quiz Questions

Analyzing Consumer Markets MCQs

123 Quiz Questions

Analyzing Business Markets MCQs

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Developing Marketing Strategies and Plans MCQs

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Creating Long-term Loyalty Relationships MCQs

28 Quiz Questions

Collecting Information and Forecasting Demand MCQs

66 Quiz Questions

Identifying Market Segments and Targets MCQs

49 Quiz Questions

Crafting Brand Positioning MCQs

36 Quiz Questions

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