Chapter 8: BBA Marketing Management Exam Tests
BBA Marketing Management MCQs - Chapter 8
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MCQ 11: The third step in the customer's value analysis is
MCQ 12: All the costs customer expects to incur to buy any market offering is called
MCQ 13: The percentage or number of customers who move from one level to next level in buying decision process is called
MCQ 14: The customized products and services for customers and interaction to individual customers are the part of
MCQ 15: A company's 'Customer Relationship Capital' is another name of
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