BBA Management Online Courses

Chapter 8: BBA Marketing Management Exam Tests

BBA Marketing Management MCQs - Chapter 8

Creating Long-term Loyalty Relationships Quiz Questions and Answers PDF - 3

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Creating Long-term Loyalty Relationships Questions & Answers PDF Download: MCQ Quiz 3

MCQ 11: The third step in the customer's value analysis is

  1. assessing the attributes importance
  2. assessing the company's performance
  3. monitoring competitor's performance
  4. both B and C

MCQ 12: All the costs customer expects to incur to buy any market offering is called

  1. total economic cost
  2. total functional cost
  3. total customer cost
  4. total sampling cost

MCQ 13: The percentage or number of customers who move from one level to next level in buying decision process is called

  1. conversion rates
  2. marketing rates
  3. shopping rates
  4. loyalty rates

MCQ 14: The customized products and services for customers and interaction to individual customers are the part of

  1. retailer's management
  2. customer relationship management
  3. Company relationship management
  4. supplier management

MCQ 15: A company's 'Customer Relationship Capital' is another name of

  1. satisfied customers
  2. dissatisfied customers
  3. customer retention
  4. customer conversion

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Creating Long-term Loyalty Relationships App (Android & iOS)

Creating Long-term Loyalty Relationships App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (iOS & Android)

Financial Management App (Android & iOS)

Financial Management App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)

Human Resource Management (BBA) App (iOS & Android)