Chapter 8: BBA Marketing Management Exam Tests
BBA Marketing Management MCQs - Chapter 8
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MCQ 16: A company's monetary, time and energy cost, all are included in
MCQ 17: A person or company that yields a revenue more than the incurred costs of selling and serving is called
MCQ 18: The customer's lifetime purchases that generate the net present value of future profit streams is called
MCQ 19: The 'total customer benefits' include
MCQ 20: The programs designed for customers which is limited to any affinity group are classified as
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