BBA Marketing Management MCQs - Chapter 8

Creating Long-term Loyalty Relationships Multiple Choice Questions (MCQ) PDF - 6

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Creating Long-term Loyalty Relationships Questions & Answers PDF Download: MCQ Quiz 6

MCQ 26: The number of customers or potential customers who will help in company's growth is classified as

customer's base
retailer's base
distributor's base
marketer's base

MCQ 27: Any occasion on which the brand or product is encountered by end customers is called

customer touch point
company touch point
retailers touch point
relationship touch point

MCQ 28: The technique which tries to identify real cost of serving an individual customer is called

activity based accounting
cost based accounting
price based accounting
turnover based accounting

BBA Marketing Management Mock Tests

Analyzing Business Markets MCQs

Product Strategy Setting MCQs

Identifying Market Segments and Targets MCQs

Collecting Information and Forecasting Demand MCQs

Creating Brand Equity MCQs

Competitive Dynamics MCQs

Conducting Marketing Research MCQs

Crafting Brand Positioning MCQs

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