BBA: Online Marketing Courses

Principles of Marketing Practice Tests


Principles of Marketing Tests

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MCQ: If men and women responds differently to the marketing efforts for fast food then the segment should be considered as

A) differentiable segment
B) non-differentiable segments
C) intermarket segmentation
D) intramarket segmentation

MCQ: The 'Dollar Tree store and Family Dollar' targets customers with middle and low income groups is an example of

A) geographic segmentation
B) income segmentation
C) psychographic segmentation
D) behavioral segmentation

MCQ: The brand's superiority is based on its

A) point of differences
B) points of priority
C) points of membership category
D) point of similarities

Practice Tests: Principles Of Marketing Exam Prep

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