BBA: Online Marketing Courses

Principles of Marketing Certification Exam Tests

Principles Of Marketing Practice Test 5

Logistics Functions Quiz Questions PDF - 5

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Marketing Quiz: Logistics Functions MCQs PDF Download - 5

MCQ: The 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of

A) geographic segmentation
B) income segmentation
C) psychographic segmentation
D) behavioral segmentation

MCQ: The companies that targets market very narrowly is called

A) mass marketing
B) segmented marketing
C) niche marketing
D) micromarketing

MCQ: The pricing technique which considers pricing for customers living in different locations around the world is classified as

A) cyclical pricing
B) short term pricing
C) promotional pricing
D) geographical pricing

MCQ: Niche marketing helps more in

A) smaller firms
B) larger firms
C) business giants
D) retail store

MCQ: The factors that affect Company's ability to maintain customer relationships are known as

A) Marketing environment
B) Marketing dashboard
C) Marketing plan
D) Both a and b

Mock Tests: Principles Of Marketing Course Prep

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