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MCQ 21: The 'Regent Seven Seas Cruise Line' targets customers seeking elegant ambiance for holidays is example of:

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. behavioral segmentation

MCQ 22: The companies that targets market very narrowly is called:

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

MCQ 23: The pricing technique which considers pricing for customers living in different locations around the world is classified as:

  1. cyclical pricing
  2. short term pricing
  3. promotional pricing
  4. geographical pricing

MCQ 24: Niche marketing helps more in:

  1. smaller firms
  2. larger firms
  3. business giants
  4. retail store

MCQ 25: The factors that affect Company's ability to maintain customer relationships are known as:

  1. Marketing environment
  2. Marketing dashboard
  3. Marketing plan
  4. Both a and b

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