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Competitor Analysis Quiz Questions and Answers PDF Download eBook

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Quiz on Competitor Analysis PDF Download eBook

Competitor Analysis Quiz

MCQ: According to brand personality traits, the 'sophistication' is concluded as brand being

  1. reliable and intelligent
  2. daring and imaginative
  3. cheerful and wholesome
  4. charming and upper class

D

Product Life Cycle Strategies Quiz

MCQ: The new-product development process consists of detailed steps and number of steps are

  1. Five steps
  2. Six steps
  3. Seven steps
  4. Eight steps

D

New Product Development Process Quiz

MCQ: The marketing channels are considered as part of

  1. wholesaler-customer delivery network
  2. customer-value delivery network
  3. retailer-wholesaler delivery network
  4. customer-retailer delivery network

B

Business Markets Quiz

MCQ: The generation born before 1964 and after World War II is classified as

  1. generation X
  2. generation Y
  3. baby boomers
  4. both a and b

C

Sales Force Management Quiz

MCQ: When the captive product pricing is used for services then this pricing strategy is classified as

  1. two-part pricing
  2. combine pricing
  3. double pricing
  4. optional part pricing

A