Competitor Analysis Quiz Questions and Answers PDF Download eBook
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Quiz on Competitor Analysis PDF Download eBook
MCQ: According to brand personality traits, the 'sophistication' is concluded as brand being
- reliable and intelligent
- daring and imaginative
- cheerful and wholesome
- charming and upper class
D
MCQ: The new-product development process consists of detailed steps and number of steps are
- Five steps
- Six steps
- Seven steps
- Eight steps
D
MCQ: The marketing channels are considered as part of
- wholesaler-customer delivery network
- customer-value delivery network
- retailer-wholesaler delivery network
- customer-retailer delivery network
B
MCQ: The generation born before 1964 and after World War II is classified as
- generation X
- generation Y
- baby boomers
- both a and b
C
MCQ: When the captive product pricing is used for services then this pricing strategy is classified as
- two-part pricing
- combine pricing
- double pricing
- optional part pricing
A