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Developing Brand Positioning Questions and Answers PDF Download eBook

Practice Developing Brand Positioning trivia questions and answers, developing brand positioning quiz answers PDF to solve marketing management mock test 6 for online degrees. Practice "Crafting Brand Positioning" trivia questions and answers, developing brand positioning Multiple Choice Questions (MCQ) to solve marketing test with answers for online marketing degree. Free developing brand positioning MCQs, services differentiation, differential pricing, building customer value, satisfaction and loyalty, competitive strategies for market leaders, developing brand positioning test prep to learn free online courses.

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Trivia Quiz on Developing Brand Positioning PDF Download eBook

Developing Brand Positioning Quiz

MCQ: In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of

  1. communication
  2. inspiration
  3. simplifying
  4. straddling

A

Competitive Strategies for Market Leaders Quiz

MCQ: The marketing response which comes into action after the change happens is classified as

  1. geographical anticipation
  2. selective anticipation
  3. responsive anticipation
  4. reactive anticipation

D

Building Customer Value, Satisfaction and Loyalty Quiz

MCQ: The second step in 'customer value analysis' is

  1. assessing quantitative importance
  2. examining specific segment
  3. monitoring customer value
  4. identifying benefits

A

Differential Pricing Quiz

MCQ: The price discrimination in which same market offers it's priced at two different levels, on the basis of consumer perception is classified as

  1. image pricing
  2. channel pricing
  3. customer segment pricing
  4. product-form pricing

A

Services Differentiation Quiz

MCQ: The factors that can help in differentiation of services include

  1. delivery and installation
  2. customer training and consultation
  3. ordering ease
  4. all of the above

D