BBA Marketing Management Practice Test 6

Developing Brand Positioning MCQ (Multiple Choice Questions) PDF - 6

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The MCQs: In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of; "Developing Brand Positioning" App Download (iOS & Android) Free with answers inspiration, communication, simplifying and straddling for bachelors in marketing online. Practice crafting brand positioning questions and answers, Google eBook to download free sample for online business administration degree.

Developing Brand Positioning Questions and Answers PDF Download: Quiz 6

MCQ 26: In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of

A) communication

B) inspiration

C) simplifying

D) straddling

MCQ 27: The marketing response which comes into action after the change happens is classified as

A) geographical anticipation

B) selective anticipation

C) responsive anticipation

D) reactive anticipation

MCQ 28: The second step in 'customer value analysis' is

A) assessing quantitative importance

B) examining specific segment

C) monitoring customer value

D) identifying benefits

MCQ 29: The price discrimination in which same market offers it's priced at two different levels, on the basis of consumer perception is classified as

A) image pricing

B) channel pricing

C) customer segment pricing

D) product-form pricing

MCQ 30: The factors that can help in differentiation of services include

A) delivery and installation

B) customer training and consultation

C) ordering ease

D) all of the above

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