Bachelor Of Business Administration

Marketing Management Quizzes

Marketing Management BBA MCQs - Complete

Developing Brand Positioning Questions and Answers p. 6

Developing Brand Positioning trivia questions and answers, developing brand positioning quiz answers PDF 6 to practice Marketing Management BBA exam questions for online classes. Practice "Crafting Brand Positioning" trivia questions and answers, developing brand positioning Multiple Choice Questions (MCQ) for online college degrees. Free developing brand positioning MCQs, services differentiation, differential pricing, building customer value, satisfaction and loyalty, competitive strategies for market leaders, developing brand positioning test prep to learn free online courses.

"In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of", developing brand positioning Multiple Choice Questions (MCQ) with choices inspiration, communication, simplifying, and straddling for online classes for business management degree. Learn crafting brand positioning questions and answers to improve problem solving skills for online classes for bachelor's degree in business administration.

Trivia Quiz on Developing Brand Positioning

1.

In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of

communication
inspiration
simplifying
straddling

2.

The marketing response which comes into action after the change happens is classified as

geographical anticipation
selective anticipation
responsive anticipation
reactive anticipation

3.

The second step in 'customer value analysis' is

assessing quantitative importance
examining specific segment
monitoring customer value
identifying benefits

4.

The price discrimination in which same market offers it's priced at two different levels, on the basis of consumer perception is classified as

image pricing
channel pricing
customer segment pricing
product-form pricing

5.

The factors that can help in differentiation of services include

delivery and installation
customer training and consultation
ordering ease
all of the above