Cultivating Customer Relationships Quizzes Online MCQs PDF Download 5
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Cultivating Customer Relationships Questions and Answers PDF Download 5
MCQ: The marketing messages that are based to respect consumer's wishes and willingness is classified as
- permission marketing
- supplier marketing
- customer specified marketing
- activity marketing
A
MCQ: The design strategy of business includes
- marketing strategy
- technology strategy
- sourcing strategy
- all of the above
D
MCQ: The VALS segmentation framework dimension 'consumer motivation' is classified as
- the horizontal dimension
- the vertical dimension
- the stretch dimension
- the strength dimension
A
MCQ: The first phase of value creation in sequence is
- choosing the value
- providing the value
- communicating the value
- making the superior product
A
MCQ: The consumer's primary motivation does not include
- ideals
- leadership
- achievement
- self-expression
B