BBA Marketing Management Practice Test 5

Cultivating Customer Relationships Quiz Questions PDF - 5

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Marketing Management Quiz: Cultivating Customer Relationships MCQs PDF Download - 5

MCQ: The marketing messages that are based to respect consumer's wishes and willingness is classified as

A) permission marketing

B) supplier marketing

C) customer specified marketing

D) activity marketing

MCQ: The design strategy of business includes

A) marketing strategy

B) technology strategy

C) sourcing strategy

D) all of the above

MCQ: The VALS segmentation framework dimension 'consumer motivation' is classified as

A) the horizontal dimension

B) the vertical dimension

C) the stretch dimension

D) the strength dimension

MCQ: The first phase of value creation in sequence is

A) choosing the value

B) providing the value

C) communicating the value

D) making the superior product

MCQ: The consumer's primary motivation does not include

A) ideals

B) leadership

C) achievement

D) self-expression

Mock Tests: BBA Marketing Management Course Prep

Discounts and Allowances MCQs

What Influences Consumer Behavior MCQs

Analyzing Macro Environment MCQs

Product Line Length MCQs

Corporate and Division Strategic Planning MCQs

Segmentation Marketing MCQs

What is Organizational Buying MCQs

Expectancy Model MCQs

Cultivating Customer Relationships MCQs

Total Customer Satisfaction MCQs

Target Return Pricing MCQs

Business Unit Strategic Planning MCQs

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