BBA: Online Management Courses

BBA Marketing Management Certification Exam Tests

BBA Marketing Management Practice Test 5

Cultivating Customer Relationships Quiz Questions PDF - 5

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Marketing Management Quiz: Cultivating Customer Relationships MCQs PDF Download - 5

MCQ: The marketing messages that are based to respect consumer's wishes and willingness is classified as

A) permission marketing
B) supplier marketing
C) customer specified marketing
D) activity marketing

MCQ: The design strategy of business includes

A) marketing strategy
B) technology strategy
C) sourcing strategy
D) all of the above

MCQ: The VALS segmentation framework dimension 'consumer motivation' is classified as

A) the horizontal dimension
B) the vertical dimension
C) the stretch dimension
D) the strength dimension

MCQ: The first phase of value creation in sequence is

A) choosing the value
B) providing the value
C) communicating the value
D) making the superior product

MCQ: The consumer's primary motivation does not include

A) ideals
B) leadership
C) achievement
D) self-expression

Mock Tests: BBA Marketing Management Course Prep

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