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BBA Marketing Management Practice Test 9

Marketing Research Process Quiz Answers PDF Download - 9

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Marketing Management: Marketing Research Process MCQs Quiz PDF Download

MCQ: The type of research in which the finders use tools from social sciences disciplines is called

A) ethnographic research
B) demographic research
C) psychographic research
D) geographical research

MCQ: The first step in marketing research process is to

A) define problem
B) stating research objectives
C) deciding research approach
D) both A and B

MCQ: The consumers who buy branded products are classified as

A) non-switchers
B) switchers
C) non-shifting loyal
D) shifting loyal

MCQ: The maximum number of sales of all the firms in an industry, for a given period of time is called

A) total market potential
B) total production potential
C) total demand potential
D) current demand

MCQ: The type of auctions which considers both situations such as, many buyers and one seller or one seller and many buyers, is classified as

A) Australian auctions
B) English auctions
C) Dutch auctions
D) Sealed-bid auctions

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