Marketing Research Process Quiz Questions and Answers PDF - 9

MCQ 41: The type of research in which the finders use tools from social sciences disciplines is called

1. ethnographic research
2. demographic research
3. psychographic research
4. geographical research

MCQ 42: The first step in marketing research process is to

1. define problem
2. stating research objectives
3. deciding research approach
4. both A and B

MCQ 43: The consumers who buy branded products are classified as

1. non-switchers
2. switchers
3. non-shifting loyal
4. shifting loyal

MCQ 44: The maximum number of sales of all the firms in an industry, for a given period of time is called

1. total market potential
2. total production potential
3. total demand potential
4. current demand

MCQ 45: The type of auctions which considers both situations such as, many buyers and one seller or one seller and many buyers, is classified as

1. Australian auctions
2. English auctions
3. Dutch auctions
4. Sealed-bid auctions