BBA: Management Courses

Chapter 6: BBA Marketing Management Exam Tests

BBA Marketing Management MCQs - Chapter 6

Crafting Brand Positioning Multiple Choice Questions PDF Download - 1

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The Multiple Choice Question (MCQ Quiz): In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of, "Crafting Brand Positioning" App Download (Free) with answers inspiration, communication, simplifying and straddling for bachelors in marketing online. Solve developing brand positioning quiz questions, download Google eBook (Free Sample) for online business administration degree.

Crafting Brand Positioning Questions & Answers PDF Download: MCQ Quiz 1

MCQ 1: In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of

A) communication
B) inspiration
C) simplifying
D) straddling

MCQ 2: A company can create differentiation for its product with the help of

A) channel differentiation
B) image differentiation
C) employee differentiation
D) all of the above

MCQ 3: A company's ability to perform in more than one way, but competitor's cannot match is classified as

A) comparative advantage
B) competitive advantage
C) announcing advantage
D) relying advantage

MCQ 4: The brand association which can be made with the personal relevance is classified as

A) differentiability
B) feasibility
C) desirability
D) deliverability

MCQ 5: The brand attributes associations that are not unique but similar to some other brands are classified as

A) points of disparity
B) points of parity
C) points of difference
D) similar attributes

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Marketing Management App (Android & iOS)

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Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

BBA Economics App (Android & iOS)

BBA Economics App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)