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BBA Marketing Management MCQ Questions

BBA Marketing Management MCQs - Chapter 6

Crafting Brand Positioning Multiple Choice Questions (MCQ Quiz) PDF Download - 1

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Marketing Management: Crafting Brand Positioning MCQs Questions PDF Download

MCQ: In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of

A) communication
B) inspiration
C) simplifying
D) straddling

MCQ: A company can create differentiation for its product with the help of

A) channel differentiation
B) image differentiation
C) employee differentiation
D) all of the above

MCQ: A company's ability to perform in more than one way, but competitor's cannot match is classified as

A) comparative advantage
B) competitive advantage
C) announcing advantage
D) relying advantage

MCQ: The brand association which can be made with the personal relevance is classified as

A) differentiability
B) feasibility
C) desirability
D) deliverability

MCQ: The brand attributes associations that are not unique but similar to some other brands are classified as

A) points of disparity
B) points of parity
C) points of difference
D) similar attributes

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