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"In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of" Multiple Choice Questions (MCQ) on crafting brand positioning with choices inspiration, communication, simplifying, and straddling for online business and administration degree. Practice developing brand positioning quiz questions for jobs' assessment test and online courses for online business administration degree.
MCQs on Crafting Brand Positioning Quiz PDF Download eBook
MCQ: In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of
- communication
- inspiration
- simplifying
- straddling
A
MCQ: A company can create differentiation for its product with the help of
- channel differentiation
- image differentiation
- employee differentiation
- all of the above
D
MCQ: A company's ability to perform in more than one way, but competitor's cannot match is classified as
- comparative advantage
- competitive advantage
- announcing advantage
- relying advantage
B
MCQ: The brand association which can be made with the personal relevance is classified as
- differentiability
- feasibility
- desirability
- deliverability
C
MCQ: The brand attributes associations that are not unique but similar to some other brands are classified as
- points of disparity
- points of parity
- points of difference
- similar attributes
B
