BBA: Management Courses

Chapter 6: BBA Marketing Management Exam Tests

BBA Marketing Management MCQs - Chapter 6

Crafting Brand Positioning Multiple Choice Questions (MCQ) PDF - 1

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The Multiple Choice Question (MCQ Quiz) In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of: inspiration, communication, simplifying and straddling with "Crafting Brand Positioning" App Download (Free) for online business and administration degree. Solve developing brand positioning quiz questions, download Google eBook (Free Sample) for online business administration degree.

Crafting Brand Positioning MCQ Quiz PDF Download: Test 1

MCQ 1: In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of

A) communication
B) inspiration
C) simplifying
D) straddling

MCQ 2: A company can create differentiation for its product with the help of

A) channel differentiation
B) image differentiation
C) employee differentiation
D) all of the above

MCQ 3: A company's ability to perform in more than one way, but competitor's cannot match is classified as

A) comparative advantage
B) competitive advantage
C) announcing advantage
D) relying advantage

MCQ 4: The brand association which can be made with the personal relevance is classified as

A) differentiability
B) feasibility
C) desirability
D) deliverability

MCQ 5: The brand attributes associations that are not unique but similar to some other brands are classified as

A) points of disparity
B) points of parity
C) points of difference
D) similar attributes

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Marketing Management App (Android & iOS)

ALL-in-ONE Learning App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

Financial Management App (Android & iOS)

Financial Management App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)