BBA Marketing Management MCQs - Chapter 6

Crafting Brand Positioning Multiple Choice Questions (MCQ) PDF - 6

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Crafting Brand Positioning Questions & Answers PDF Download: MCQ Quiz 6

MCQ 26: The reliability, innovativeness and resilience are the levels of

leverage differentiation
comparative differentiation
services differentiation
faster differentiation

MCQ 27: The communication, inspiration and simplification are the criteria for designing

legitimate mantra
straddle mantra
visual mantra
branding mantra

MCQ 28: The differentiability, deliverability and desirability are considered as

points of references
points of positioning
points of association
points of differences

MCQ 29: In brand mantra, the process of making it relevant and meaningful is classified in the dimension of

communication
inspiring
simplifying
straddling

MCQ 30: In brand mantra, the process of making it memorable is classified in dimension of

simplifying
straddling
communication
inspiration

BBA Marketing Management Mock Tests

Developing Marketing Strategies and Plans MCQs

Integrated Marketing Channels MCQs

Collecting Information and Forecasting Demand MCQs

Conducting Marketing Research MCQs

Creating Brand Equity MCQs

Analyzing Business Markets MCQs

Developing Pricing Strategies MCQs

Analyzing Consumer Markets MCQs

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