BBA: Management Courses

Chapter 13: BBA Marketing Management Exam Tests

BBA Marketing Management MCQs - Chapter 13

Integrated Marketing Channels Multiple Choice Questions (MCQ) PDF - 1

The e-Book Integrated Marketing Channels Multiple Choice Questions and Answers (MCQs), Integrated Marketing Channels MCQ Quiz PDF, test 1 to study online BBA Marketing Management Quizzes. Practice Multi channel Marketing MCQs, Integrated Marketing Channels trivia questions and answers PDF to prepare for job interview. The Integrated Marketing Channels MCQs App Download: Free learning app for scm value networks, channels importance, terms and responsibilities of channel members career test for online schools for business administration.

The Multiple Choice Question (MCQ Quiz) Services provided by marketing channels to their customer in a collective way is classified as: product integration, functional integration, channel integration and location integration with "Integrated Marketing Channels" App Download (Free) for online schools for business management. Solve multi channel marketing quiz questions, download Google eBook (Free Sample) for online bachelor degree programs in business administration.

Integrated Marketing Channels MCQ Quiz PDF Download: Test 1

MCQ 1: Services provided by marketing channels to their customer in a collective way is classified as

A) functional integration
B) product integration
C) channel integration
D) location integration

MCQ 2: The system in which company creates partnerships with different channels to deliver their market offering is classified as

A) functional network
B) predatory network
C) hybrid network
D) value network

MCQ 3: The strategy of marketing channel system in which company's sales force carry, promote and sell products to end users is classified as

A) shallow strategy
B) push strategy
C) pull strategy
D) bundle strategy

MCQ 4: Considering marketing channel system, the strategies used by companies to manage intermediaries are

A) push strategy
B) pull strategy
C) bundle strategy
D) both A and B

MCQ 5: The guarantees of products by its manufacturers and offer payment terms are classified as

A) price policy
B) distribution policy
C) conditions of sale
D) territorial rights

Integrated Marketing Channels Learning App & Free Study Apps

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Marketing Management App (Android & iOS)

ALL-in-ONE Learning App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

BBA Economics App (Android & iOS)

BBA Economics App (Android & iOS)

Financial Markets App (Android & iOS)

Financial Markets App (Android & iOS)