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Marketing Management MCQ Questions

Marketing Management MCQs - Chapter

Integrated Marketing Channels Multiple Choice Questions and Answers PDF p. 1

Practice Integrated Marketing Channels multiple choice questions and answers, BBA quiz answers PDF to solve Marketing Management worksheets 1 for online colleges. Solve multi channel marketing MCQs, Integrated Marketing Channels trivia questions and answers for admission and merit scholarships test. Integrated Marketing Channels MCQ PDF: multi channel marketing, scm value networks, channels importance, terms and responsibilities of channel members career test for online schools for business administration.

"Services provided by marketing channels to their customer in a collective way is classified as" Multiple Choice Questions (MCQ) on integrated marketing channels with choices product integration, functional integration, channel integration, and location integration for online schools for business management. Practice multi channel marketing quiz questions for jobs' assessment test and online courses for online bachelor degree programs in business administration.

MCQs on Integrated Marketing Channels Quiz


Services provided by marketing channels to their customer in a collective way is classified as

functional integration
product integration
channel integration
location integration


The system in which company creates partnerships with different channels to deliver their market offering is classified as

functional network
predatory network
hybrid network
value network


The strategy of marketing channel system in which company's sales force carry, promote and sell products to end users is classified as

shallow strategy
push strategy
pull strategy
bundle strategy


Considering marketing channel system, the strategies used by companies to manage intermediaries are

push strategy
pull strategy
bundle strategy
both A and B


The guarantees of products by its manufacturers and offer payment terms are classified as

price policy
distribution policy
conditions of sale
territorial rights

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