BBA Marketing Management MCQs - Chapter 13

Integrated Marketing Channels Quiz Questions and Answers PDF - 3

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Integrated Marketing Channels Questions & Answers PDF Download: MCQ Quiz 3

MCQ 11: Considering marketing channels, the examples of facilitators are

A) sales agents

B) wholesalers

C) independent warehouses

D) retailers

MCQ 12: The strategy based on the intermediaries involve in marketing channels do not include

A) exclusive distribution

B) descriptive distribution

C) intensive distribution

D) selective distribution

MCQ 13: The marketing channel strategy is used for products with low brand loyalty and product, is an impulse item is classified as

A) bundle strategy

B) shallow strategy

C) push strategy

D) pull strategy

MCQ 14: The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as

A) service ⁄ quality shoppers

B) price ⁄ value customers

C) affinity customers

D) interactive customers

MCQ 15: The policy which allows producers to make a list of discounted price, that are seen equitable for all intermediaries is classified as

A) selective policy

B) price policy

C) trade policy

D) distributive policy

BBA Marketing Management Mock Tests

Conducting Marketing Research MCQs

Crafting Brand Positioning MCQs

Creating Brand Equity MCQs

Product Strategy Setting MCQs

Creating Long-term Loyalty Relationships MCQs

Identifying Market Segments and Targets MCQs

Integrated Marketing Channels MCQs

Analyzing Business Markets MCQs

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