Company marketing environment MCQ (Multiple Choice Questions) PDF Download

The strategy of introducing new product in existing market is classified as

1. Market development
2. Market penetration
3. Product development
4. Diversification

In marketing strategy, the advertising and personal selling can be referred as

1. Place
2. Product
3. Price
4. Promotion

The arrangement of different market performance measures as a single display to monitor results is classified as

1. Return on investment
2. Marketing dashboard
3. Marketing scorecard
4. Both a and b

The kind of advantage gained by offering greater value to customers as compared to competitors is classified as

1. competitive advantage
2. corporate advantage
3. branding advantage
4. premium advantage

The Company whose strategies are based on the idea of delivering superior brand value to its targeted segment is classified as

1. competitor centered company
2. customer centered company
3. profit centered company
4. market centered company