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Developing Brand Positioning MCQ with Answers PDF Download

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MCQs on Developing Brand Positioning Quiz

MCQ: In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of

communication
inspiration
simplifying
straddling

MCQ: A company can create differentiation for its product with the help of

channel differentiation
image differentiation
employee differentiation
all of the above

MCQ: A company's ability to perform in more than one way, but competitor's cannot match is classified as

comparative advantage
competitive advantage
announcing advantage
relying advantage

MCQ: The brand attributes associations that are not unique but similar to some other brands are classified as

points of disparity
points of parity
points of difference
similar attributes

MCQ: When the companies have effective and efficient distribution channels, this differentiation is classified as

effective differentiation
channel differentiation
efficient differentiation
working differentiation