Developing Brand Positioning Multiple Choice Questions (MCQ) PDF Download

MCQ 1: In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of

1. communication
2. inspiration
3. simplifying
4. straddling

MCQ 2: A company can create differentiation for its product with the help of

1. channel differentiation
2. image differentiation
3. employee differentiation
4. all of the above

MCQ 3: A company's ability to perform in more than one way, but competitor's cannot match is classified as

1. comparative advantage
2. competitive advantage
3. announcing advantage
4. relying advantage

MCQ 4: The brand attributes associations that are not unique but similar to some other brands are classified as

1. points of disparity
2. points of parity
3. points of difference
4. similar attributes

MCQ 5: When the companies have effective and efficient distribution channels, this differentiation is classified as

1. effective differentiation
2. channel differentiation
3. efficient differentiation
4. working differentiation