Competitive Positions Multiple Choice Questions (MCQ) PDF Download

MCQ 1: The personal factors include

1. online communities
2. social class
3. personality and self-concept
4. roles and status

MCQ 2: The ads affecting consumer's subconscious minds are classified as

1. online advertising
2. subliminal advertising
3. luminal advertising
4. both b and c

MCQ 3: The tendency to which experiences of potential customers fits with the innovation is called

1. relative advantage
2. divisibility
3. communicability
4. compatibility

MCQ 4: The types of consumer buying behavior are

1. Two types
2. Three types
3. Four types
4. Five types

MCQ 5: The highly involved consumer buying behavior and customers perceive fewer differences among brands is called

1. complex buying behavior
2. variety seeking buying behavior
3. dissonance reducing buying behavior
4. habitual buying behavior