BBA Marketing Management MCQs - Chapter 6

Crafting Brand Positioning Quiz Questions and Answers PDF - 7

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Crafting Brand Positioning Questions & Answers PDF Download: MCQ Quiz 7

MCQ 31: The representation of consumer preferences and perceptions in visual manner is classified as

perceptual maps
preference representation
feasible representation
desirable representation

MCQ 32: The type of competitive advantage which is used as springboard to create new advantages is classified as

leverage able advantage
non leverage advantage
announced advantage
inspiring advantage

MCQ 33: The share of market, mind and customer heart are three variables for analyzing

potential threats
potential strengths
potential opportunities
potential weaknesses

MCQ 34: The concept of viewing brands as belief complexed system is classified as

threaten branding
potential branding
primal branding
strength branding

MCQ 35: The means of reconciling and conflicting customer's goals and create best solutions for customers is considered as

straddle positioning
straddle segmentation
straddle targeting
straddle points of parity

BBA Marketing Management Mock Tests

Integrated Marketing Channels MCQs

Product Strategy Setting MCQs

Creating Brand Equity MCQs

Identifying Market Segments and Targets MCQs

Competitive Dynamics MCQs

Collecting Information and Forecasting Demand MCQs

Crafting Brand Positioning MCQs

Developing Marketing Strategies and Plans MCQs

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