Customer Value Based Pricing MCQ (Multiple Choice Questions) PDF Download

The marketers can build up demand of a particular product by

1. associating with strong motives
2. using motivating cues
3. positive reinforcement
4. all of above

The remembrance of good points that are related to choose a brand as compared to competing brands is called

1. selective attention
2. selective distortion
3. selective retention
4. both a and b

The adopter group 'late majority' is classified as

1. deliberate
2. guided by respect
3. skeptical
4. tradition bound

The low involved buying behavior of consumers while perceiving significant differences between brands is called

1. complex buying behavior
2. variety seeking buying behavior
3. dissonance reducing buying behavior
4. habitual buying behavior

According to 'Maslow's hierarchy of needs', the need of recognition and status is classified as

1. physiological needs
2. social needs
3. safety needs
4. esteem needs