Developing Effective Marketing Communication MCQs Quiz Online PDF Download eBook
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"The good, service or idea that is perceived as new by potential customers is an example of" Multiple Choice Questions (MCQ) on developing effective marketing communication with choices adoption process, new product, existing product, and none of above for online master's degree in business management. Practice developing effective marketing communication quiz questions for merit scholarship test and certificate programs for online BBA degree.
MCQs on Developing Effective Marketing Communication PDF Download eBook
MCQ: The good, service or idea that is perceived as new by potential customers is an example of
- adoption process
- new product
- existing product
- none of above
B
MCQ: The 'buyer's black box' consists of
- characteristics of buyers
- technological factors
- the cultural environment
- the economic environment
A
MCQ: According to 'Maslow's hierarchy of needs', the sense and need of belonging is classified as
- physiological needs
- social needs
- safety needs
- esteem needs
B
MCQ: The lifestyle measuring consumers major dimensions such as
- activates
- interests
- opinions
- all of above
D
MCQ: The kind of information consumer obtains from mass media and internet searches classified as
- personal sources
- commercial sources
- public sources
- all of above
C