Principles of Marketing Online Tests
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Developing Effective Marketing Communication MCQs: Questions and Answers PDF Download
The good, service or idea that is perceived as new by potential customers is an example of
- adoption process
- new product
- existing product
- none of above
The 'buyer's black box' consists of
- characteristics of buyers
- technological factors
- the cultural environment
- the economic environment
According to 'Maslow's hierarchy of needs', the sense and need of belonging is classified as
- physiological needs
- social needs
- safety needs
- esteem needs
The lifestyle measuring consumers major dimensions such as
- activates
- interests
- opinions
- all of above
The kind of information consumer obtains from mass media and internet searches classified as
- personal sources
- commercial sources
- public sources
- all of above
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Marketing Principles MCQs eBook Download
Financial Markets Practice Questions
Principles of Marketing Practice Tests
Financial Markets MCQ Questions
- Equilibrium interest rate increases and economic conditions decreases then supply curve must shift to
- Type of trading member who takes position every day and also liquidate it on same day is classified as
- For a particular security transaction, agreement is classified as 'reverse repo' with point of view of
- Value which converts series of equal payments in to value received at beginning of investment is classified as
- Legal document required by Securities Exchange Commission stating associated risks and detailed description of issues is classified as
Developing Effective Marketing Communication MCQs Book Questions
- In business buying process, group who furnish information to evaluate alternatives is classified as
- In smaller companies, pricing strategies are handled by
- Step of personal selling process in which sales person learns about potential buyer before making a call for sale is classified as
- Price adjustment strategies includes
- Marketing myopia is to pay attention to