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MCQs on Consumer Actions Sustainable Markets PDF Download eBook
MCQ: The buyer decision process starts with
- need recognition
- information search
- evaluation of alternatives
- both b and c
A
MCQ: In 'stages of adoption process', the stage in which customer considers whether to try product or not to is classified as
- awareness stage
- interest stage
- evaluation and trial stage
- adoption
C
MCQ: The 'stages in the adoption process' involves
- awareness
- interest
- evaluation and trial
- all of above
D
MCQ: According to brand personality traits, the 'excitement' is concluded as brand being
- outdoorsy and tough
- daring and imaginative
- cheerful and wholesome
- charming and upper class
B
