BBA: Management Courses

Chapter 14: BBA Marketing Management Exam Tests

BBA Marketing Management MCQs - Chapter 14

Product Strategy Setting Multiple Choice Questions (MCQ) PDF - 1

The e-Book Product Strategy Setting Multiple Choice Questions and Answers (MCQs), Product Strategy Setting MCQ Quiz PDF, test 1 to study online BBA Marketing Management Quizzes. Practice Product Mix Pricing MCQs, Product Strategy Setting trivia questions and answers PDF to prepare for job interview. The Product Strategy Setting MCQs App Download: Free learning app for product line length, services differentiation, co-branding and ingredient branding career test for online business and administration degree.

The Multiple Choice Question (MCQ Quiz) Product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as: optional-feature pricing, by-product pricing, product line pricing and two-part pricing with "Product Strategy Setting" App Download (Free) for online colleges for business management. Solve product mix pricing quiz questions, download Google eBook (Free Sample) for online bachelor's degree in business administration.

Product Strategy Setting MCQ Quiz PDF Download: Test 1

MCQ 1: The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as

A) by-product pricing
B) optional-feature pricing
C) product line pricing
D) Two-part pricing

MCQ 2: The pricing technique used by sellers while selling individual products in bundles is

A) optional-feature pricing
B) pure bundling pricing
C) mixed bundling pricing
D) pure bundling pricing

MCQ 3: The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called

A) left-market stretch
B) down-market stretch
C) up-market stretch
D) Two-way stretch

MCQ 4: The factors that can help in differentiation of services include

A) delivery and installation
B) customer training and consultation
C) ordering ease
D) all of the above

MCQ 5: The technique which is not included in co-branding is

A) retail co-branding
B) wholesale co-branding
C) joint-venture co-branding
D) multiple-sponsor co-branding

Product Strategy Setting Learning App & Free Study Apps

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Marketing Management App (Android & iOS)

ALL-in-ONE Learning App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)

Cost Accounting App (Android & iOS)

Cost Accounting App (Android & iOS)