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Marketing Management MCQ Questions

Marketing Management MCQs - Chapter

Product Strategy Setting Multiple Choice Questions and Answers PDF p. 1

Practice Product Strategy Setting multiple choice questions and answers, BBA quiz answers PDF to solve Marketing Management worksheets 1 for online colleges. Solve product mix pricing MCQs, Product Strategy Setting trivia questions and answers for admission and merit scholarships test. "Product Strategy Setting MCQ" PDF book: product mix pricing, product line length, services differentiation, co-branding and ingredient branding career test for online business and administration degree.

"The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as" Multiple Choice Questions (MCQ) on product strategy setting with choices optional-feature pricing, by-product pricing, product line pricing, and two-part pricing for online colleges for business management. Practice product mix pricing quiz questions for jobs' assessment test and online courses for online bachelor's degree in business administration.

MCQs on Product Strategy Setting Quiz

1.

The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as

by-product pricing
optional-feature pricing
product line pricing
Two-part pricing

2.

The pricing technique used by sellers while selling individual products in bundles is

optional-feature pricing
pure bundling pricing
mixed bundling pricing
pure bundling pricing

3.

The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called

left-market stretch
down-market stretch
up-market stretch
Two-way stretch

4.

The factors that can help in differentiation of services include

delivery and installation
customer training and consultation
ordering ease
all of the above

5.

The technique which is not included in co-branding is

retail co-branding
wholesale co-branding
joint-venture co-branding
multiple-sponsor co-branding