Chapter 14: BBA Marketing Management Exam Tests
BBA Marketing Management MCQs - Chapter 14
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MCQ 1: The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as
MCQ 2: The pricing technique used by sellers while selling individual products in bundles is
MCQ 3: The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called
MCQ 4: The factors that can help in differentiation of services include
MCQ 5: The technique which is not included in co-branding is
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