Chapter 6: BBA Marketing Management Exam Tests
BBA Marketing Management MCQs - Chapter 6
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MCQ 21: The attributes or benefits associated to overcome the customer's perceived weakness are classified as
MCQ 22: The brand association which can be made because of internal resources and feasible commitment is classified as
MCQ 23: The brand association which can be made superior and distinctive relevance to competitor's is classified as
MCQ 24: The product or set of product which functions are close substitutes is classified as
MCQ 25: The benefits or characteristics that customers strongly attribute with the brand are considered as
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