Market Segmentation Quiz Questions and Answers PDF Download eBook
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"The Royal Caribbean hotel chain which targets families and high energy couples is an example of", market segmentation Multiple Choice Questions (MCQ) with choices income segmentation, geographic segmentation, psychographic segmentation, and behavioral segmentation for online business administration and management degree. Learn customer driven marketing strategy questions and answers with free online certification courses for bachelor's degree in business.
Quiz on Market Segmentation PDF Download eBook
MCQ: The Royal Caribbean hotel chain which targets families and high energy couples is an example of
- geographic segmentation
- income segmentation
- psychographic segmentation
- behavioral segmentation
C
MCQ: The product packaging is said to be part of
- actual product
- positioning strategy
- competitive strategy
- value proposition
A
MCQ: The process of changing one or more elements of marketing mix to improve sales is classified as
- modifying marketing mix
- modifying raw material schedule
- modifying the product
- modifying the market
A
MCQ: The Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as
- profit centered company
- market centered company
- competitor centered company
- customer centered company
C
MCQ: The products that are bought to be used in conduct of business is called
- consumer products
- industrial products
- augmented products
- core customer value
B