BBA: Marketing Courses

Principles of Marketing Certification Exam Tests

Principles Of Marketing Practice Test 7

Market Segmentation Quiz PDF: Questions and Answers - 7

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Market Segmentation Questions and Answers PDF Download: Quiz 7

MCQ 31: The Royal Caribbean hotel chain which targets families and high energy couples is an example of

A) geographic segmentation
B) income segmentation
C) psychographic segmentation
D) behavioral segmentation

MCQ 32: The product packaging is said to be part of

A) actual product
B) positioning strategy
C) competitive strategy
D) value proposition

MCQ 33: The process of changing one or more elements of marketing mix to improve sales is classified as

A) modifying marketing mix
B) modifying raw material schedule
C) modifying the product
D) modifying the market

MCQ 34: The Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as

A) profit centered company
B) market centered company
C) competitor centered company
D) customer centered company

MCQ 35: The products that are bought to be used in conduct of business is called

A) consumer products
B) industrial products
C) augmented products
D) core customer value

Principles Of Marketing Exam Prep Tests

Market Segmentation Learning App & Free Study Apps

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Marketing Principles App (Android & iOS)

ALL-in-ONE Learning App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)

Human Resource Management (BBA) App (Android & iOS)

Cost Accounting App (Android & iOS)

Cost Accounting App (Android & iOS)