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Market Segmentation Quiz Questions and Answers PDF Download eBook

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Quiz on Market Segmentation PDF Download eBook

Market Segmentation Quiz

MCQ: The Royal Caribbean hotel chain which targets families and high energy couples is an example of

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. behavioral segmentation

C

What is a Product Quiz

MCQ: The product packaging is said to be part of

  1. actual product
  2. positioning strategy
  3. competitive strategy
  4. value proposition

A

Personal Selling Process Quiz

MCQ: The process of changing one or more elements of marketing mix to improve sales is classified as

  1. modifying marketing mix
  2. modifying raw material schedule
  3. modifying the product
  4. modifying the market

A

Company Wide Strategic Planning Quiz

MCQ: The Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as

  1. profit centered company
  2. market centered company
  3. competitor centered company
  4. customer centered company

C

What is a Product Quiz

MCQ: The products that are bought to be used in conduct of business is called

  1. consumer products
  2. industrial products
  3. augmented products
  4. core customer value

B