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Marketing Management MCQs - Chapter

Identifying Market Segments and Targets Multiple Choice Questions and Answers PDF p. 1

Practice Identifying Market Segments and Targets multiple choice questions and answers, BBA quiz answers PDF to solve Marketing Management worksheets 1 for online colleges. Solve bases for segmenting consumer markets MCQs, Identifying Market Segments and Targets trivia questions and answers for admission and merit scholarships test. "Identifying Market Segments and Targets MCQ" PDF book: bases for segmenting consumer markets, segmentation marketing, consumer segmentation career test for online classes for bachelor's degree in business administration.

"According to VALS framework, the consumer's dimension groups having high resources do not include" Multiple Choice Questions (MCQ) on identifying market segments and targets with choices thinkers, innovators, achievers, and strivers for online schools for business degrees. Practice bases for segmenting consumer markets quiz questions for jobs' assessment test and online courses for business management classes online.

MCQs on Identifying Market Segments & Targets Quiz

1.

According to VALS framework, the consumer's dimension groups having high resources do not include

innovators
thinkers
achievers
strivers

2.

The young and impulsive people who seek excitement and variety can be the best

innovators
non-innovators
experiences
non-achievers

3.

The VALS segmentation framework dimension 'consumer motivation' is classified as

the horizontal dimension
the vertical dimension
the stretch dimension
the strength dimension

4.

The consumer's primary motivation does not include

ideals
leadership
achievement
self-expression

5.

The people who seek products with functional or practical purposes are considered as

makers
destroyers
non-makers
non-destroyers