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Identifying Market Segments and Targets Multiple Choice Questions (MCQ Quiz) PDF Download - 1

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Marketing Management: Identifying Market Segments & Targets MCQs Questions PDF Download

MCQ: According to VALS framework, the consumer's dimension groups having high resources do not include

A) innovators
B) thinkers
C) achievers
D) strivers

MCQ: The young and impulsive people who seek excitement and variety can be the best

A) innovators
B) non-innovators
C) experiences
D) non-achievers

MCQ: The VALS segmentation framework dimension 'consumer motivation' is classified as

A) the horizontal dimension
B) the vertical dimension
C) the stretch dimension
D) the strength dimension

MCQ: The consumer's primary motivation does not include

A) ideals
B) leadership
C) achievement
D) self-expression

MCQ: The people who seek products with functional or practical purposes are considered as

A) makers
B) destroyers
C) non-makers
D) non-destroyers

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