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Identifying Market Segments and Targets MCQ Questions and Answers PDF Download eBook - 1

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"According to VALS framework, the consumer's dimension groups having high resources do not include" Multiple Choice Questions (MCQ) on identifying market segments and targets with choices thinkers, innovators, achievers, and strivers for online schools for business degrees. Practice bases for segmenting consumer markets quiz questions for jobs' assessment test and online courses for business management classes online.

MCQs on Identifying Market Segments & Targets Quiz PDF Download eBook

MCQ: According to VALS framework, the consumer's dimension groups having high resources do not include

  1. innovators
  2. thinkers
  3. achievers
  4. strivers

D

MCQ: The young and impulsive people who seek excitement and variety can be the best

  1. innovators
  2. non-innovators
  3. experiences
  4. non-achievers

C

MCQ: The VALS segmentation framework dimension 'consumer motivation' is classified as

  1. the horizontal dimension
  2. the vertical dimension
  3. the stretch dimension
  4. the strength dimension

A

MCQ: The consumer's primary motivation does not include

  1. ideals
  2. leadership
  3. achievement
  4. self-expression

B

MCQ: The people who seek products with functional or practical purposes are considered as

  1. makers
  2. destroyers
  3. non-makers
  4. non-destroyers

A