Chapter 12: BBA Marketing Management Exam Tests
BBA Marketing Management MCQs - Chapter 12
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MCQ 1: According to VALS framework, the consumer's dimension groups having high resources do not include
MCQ 2: The young and impulsive people who seek excitement and variety can be the best
MCQ 3: The VALS segmentation framework dimension 'consumer motivation' is classified as
MCQ 4: The consumer's primary motivation does not include
MCQ 5: The people who seek products with functional or practical purposes are considered as
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