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Identifying Market Segments and Targets MCQ Questions and Answers PDF Download eBook

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MCQs on Identifying Market Segments & Targets Quiz PDF Download eBook

MCQ: According to VALS framework, the consumer's dimension groups having high resources do not include

  1. innovators
  2. thinkers
  3. achievers
  4. strivers

D

MCQ: The young and impulsive people who seek excitement and variety can be the best

  1. innovators
  2. non-innovators
  3. experiences
  4. non-achievers

C

MCQ: The VALS segmentation framework dimension 'consumer motivation' is classified as

  1. the horizontal dimension
  2. the vertical dimension
  3. the stretch dimension
  4. the strength dimension

A

MCQ: The consumer's primary motivation does not include

  1. ideals
  2. leadership
  3. achievement
  4. self-expression

B

MCQ: The people who seek products with functional or practical purposes are considered as

  1. makers
  2. destroyers
  3. non-makers
  4. non-destroyers

A