BBA: Management Courses

Chapter 12: BBA Marketing Management Exam Tests

BBA Marketing Management MCQs - Chapter 12

Identifying Market Segments and Targets Multiple Choice Questions PDF Download - 1

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Identifying Market Segments & Targets Questions & Answers PDF Download: MCQ Quiz 1

MCQ 1: According to VALS framework, the consumer's dimension groups having high resources do not include

A) innovators
B) thinkers
C) achievers
D) strivers

MCQ 2: The young and impulsive people who seek excitement and variety can be the best

A) innovators
B) non-innovators
C) experiences
D) non-achievers

MCQ 3: The VALS segmentation framework dimension 'consumer motivation' is classified as

A) the horizontal dimension
B) the vertical dimension
C) the stretch dimension
D) the strength dimension

MCQ 4: The consumer's primary motivation does not include

A) ideals
B) leadership
C) achievement
D) self-expression

MCQ 5: The people who seek products with functional or practical purposes are considered as

A) makers
B) destroyers
C) non-makers
D) non-destroyers

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Financial Markets App (Android & iOS)