Identifying Market Segments and Targets Multiple Choice Questions and Answers PDF Book Download
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MCQs on Identifying Market Segments & Targets PDF Book Download Quiz 1
MCQ: According to VALS framework, the consumer's dimension groups having high resources do not include
- innovators
- thinkers
- achievers
- strivers
D
MCQ: The young and impulsive people who seek excitement and variety can be the best
- innovators
- non-innovators
- experiences
- non-achievers
C
MCQ: The VALS segmentation framework dimension 'consumer motivation' is classified as
- the horizontal dimension
- the vertical dimension
- the stretch dimension
- the strength dimension
A
MCQ: The consumer's primary motivation does not include
- ideals
- leadership
- achievement
- self-expression
B
MCQ: The people who seek products with functional or practical purposes are considered as
- makers
- destroyers
- non-makers
- non-destroyers
A