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Principles of Marketing MCQs

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Competitor Analysis MCQ with Answers PDF

Practice Competitor Analysis Multiple Choice Questions (MCQ), principles of marketing quiz answers PDF with live worksheets for online degrees. Solve competitive advantage Multiple Choice Questions and Answers (MCQs), Competitor Analysis quiz questions bank for accredited online business administration degree. "Competitor Analysis MCQ" PDF book: competitive positions, competitor analysis, balancing customer and competitor orientations test prep for business management classes online.

"According to brand personality traits, the 'sophistication' is concluded as brand being" Multiple Choice Questions (MCQ) on competitor analysis with choices reliable and intelligent, daring and imaginative, cheerful and wholesome, and charming and upper class for accredited online business administration degree. Solve competitor analysis quiz questions for merit scholarship test and certificate programs for accredited online business management degree.

MCQs on Competitor Analysis

1.

According to brand personality traits, the 'sophistication' is concluded as brand being

reliable and intelligent
daring and imaginative
cheerful and wholesome
charming and upper class

2.

The social class who rely on relatives for assistance in trouble times and economic support considered as

upper middles
working class
middle class
upper uppers

3.

The well-known brand 'Apple' is related to brand personality trait of

ruggedness
competence
sophistication
excitement

4.

In 'adoption process for new products', the customer seek information in the

awareness stage
interest stage
evaluation and trial stage
all of above

5.

The mental process in which customer ends up as buyer of a new product is called

adoption process
cognitive dissonance
pre purchase behavior
post-purchase behavior