BBA: Bachelor Of Business Administration

Marketing Management MCQ Questions

Marketing Management MCQ PDF - Chapter

Creating Brand Equity Multiple Choice Questions and Answers PDF p. 1

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"In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as" Multiple Choice Questions (MCQ) on creating brand equity with choices perceived esteem, esteem, energized esteem, and energized similarities for business administration degree courses. Practice bva quiz questions for jobs' assessment test and online courses for general business degree online.

MCQs on Creating Brand Equity Quiz

MCQ: In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as

esteem
perceived esteem
energized esteem
energized similarities

MCQ: The relatively high priced brands offer by company are classified as

low end prestige
high end prestige
open end prestige
close end prestige

MCQ: The product or service that can be differentiate the competitors but can satisfy the same need is classified as

customized brands
super brands
brand
value products

MCQ: The endowment of products or services with the power of specific name or logo is considered as

branding
packaging
advertising
valuing

MCQ: The state which describes how well the market offering fulfill the customer's needs, is considered as

brand imagery
brand feelings
brand salience
brand performance