BBA: Management Courses

Chapter 7: BBA Marketing Management Exam Tests

BBA Marketing Management MCQs - Chapter 7

Creating Brand Equity Multiple Choice Questions (MCQ) PDF - 1

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The Multiple Choice Question (MCQ Quiz) In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as: perceived esteem, esteem, energized esteem and energized similarities with "Creating Brand Equity" App Download (Free) for online marketing master degree. Solve bva quiz questions, download Google eBook (Free Sample) for general business degree online.

Creating Brand Equity MCQ Quiz PDF Download: Test 1

MCQ 1: In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as

A) esteem
B) perceived esteem
C) energized esteem
D) energized similarities

MCQ 2: The relatively high priced brands offer by company are classified as

A) low end prestige
B) high end prestige
C) open end prestige
D) close end prestige

MCQ 3: The product or service that can be differentiate the competitors but can satisfy the same need is classified as

A) customized brands
B) super brands
C) brand
D) value products

MCQ 4: The endowment of products or services with the power of specific name or logo is considered as

A) branding
B) packaging
C) advertising
D) valuing

MCQ 5: The state which describes how well the market offering fulfill the customer's needs, is considered as

A) brand imagery
B) brand feelings
C) brand salience
D) brand performance

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Marketing Management App (Android & iOS)

ALL-in-ONE Learning App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (Android & iOS)

Cost Accounting App (Android & iOS)

Cost Accounting App (Android & iOS)