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Creating Brand Equity MCQ Questions and Answers PDF Download eBook - 1

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"In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as" Multiple Choice Questions (MCQ) on creating brand equity with choices perceived esteem, esteem, energized esteem, and energized similarities for business administration degree courses. Practice bva quiz questions for jobs' assessment test and online courses for general business degree online.

MCQs on Creating Brand Equity Quiz PDF Download eBook

MCQ: In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as

  1. esteem
  2. perceived esteem
  3. energized esteem
  4. energized similarities


MCQ: The relatively high priced brands offer by company are classified as

  1. low end prestige
  2. high end prestige
  3. open end prestige
  4. close end prestige


MCQ: The product or service that can be differentiate the competitors but can satisfy the same need is classified as

  1. customized brands
  2. super brands
  3. brand
  4. value products


MCQ: The endowment of products or services with the power of specific name or logo is considered as

  1. branding
  2. packaging
  3. advertising
  4. valuing


MCQ: The state which describes how well the market offering fulfill the customer's needs, is considered as

  1. brand imagery
  2. brand feelings
  3. brand salience
  4. brand performance