BBA Marketing Management MCQs - Chapter 7

Creating Brand Equity Quiz Questions and Answers PDF - 3

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Creating Brand Equity Questions & Answers PDF Download: MCQ Quiz 3

MCQ 11: The specialized community of employees' whose activities are focused around the brand is classified as

A) brand community

B) impression community

C) external community

D) internal community

MCQ 12: The structured approach to assess sources of brand's equity and its outcomes to create brand's value is classified as

A) brand value chain

B) company supply chain

C) direct supply chain

D) indirect supply chain

MCQ 13: The strategy of using individual family brand names is referred as

A) house of brands

B) strategy house

C) house of products

D) extended strategy

MCQ 14: The market multiplier includes

A) market dynamics

B) competitive reactions

C) channel support

D) distinctiveness

MCQ 15: In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as

A) presence

B) brand relevance

C) performance

D) advantage

BBA Marketing Management Mock Tests

Creating Brand Equity MCQs

Designing and Managing Services MCQs

Product Strategy Setting MCQs

Integrated Marketing Channels MCQs

Identifying Market Segments and Targets MCQs

Competitive Dynamics MCQs

Crafting Brand Positioning MCQs

Developing Marketing Strategies and Plans MCQs

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