BBA Marketing Management MCQs - Chapter 7

Creating Brand Equity MCQ (Multiple Choice Questions) PDF - 2

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Creating Brand Equity Questions & Answers PDF Download: MCQ Quiz 2

MCQ 6: An ability to determine the marketing strategy to affect customer mind-set is considered as

A) develop multiplier

B) program multiplier

C) market multiplier

D) customer multiplier

MCQ 7: The estimation of total brand value in financial terms are classified as

A) brand audit

B) brand tracking

C) brand valuation

D) liabilities evaluation

MCQ 8: The specific brand lines supplied to specific retailers are classified as

A) branded variants

B) product variants

C) sub-brand variants

D) line variants

MCQ 9: The program multiplier includes

A) channel support

B) distinctiveness

C) market dynamics

D) competitive reactions

MCQ 10: The added value on products and services is called

A) advertising

B) brand equity

C) branding

D) valuing

BBA Marketing Management Mock Tests

Crafting Brand Positioning MCQs

Designing and Managing Services MCQs

Integrated Marketing Channels MCQs

Product Strategy Setting MCQs

Creating Long-term Loyalty Relationships MCQs

Developing Marketing Strategies and Plans MCQs

Collecting Information and Forecasting Demand MCQs

Identifying Market Segments and Targets MCQs

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