BBA Marketing Management MCQs - Chapter 10

Developing Marketing Strategies and Plans Multiple Choice Questions (MCQ Quiz) PDF - 1

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The Multiple Choice Question (MCQ Quiz): The business can be defined in the dimensions of PDF, Developing Marketing Strategies and Plans App Download (Free) with customer needs, customer groups, technology, and all of the above choices for online classes for business management degree. Solve corporate and division strategic planning quiz questions, download Google eBook (Free Sample) for online classes for bachelor's degree in business administration.

Marketing Management: Developing Marketing Strategies & Plans MCQs Questions PDF Download

MCQ: The business can be defined in the dimensions of

A) customer groups

B) customer needs

C) technology

D) all of the above

MCQ: The design strategy of business includes

A) marketing strategy

B) technology strategy

C) sourcing strategy

D) all of the above

MCQ: The first phase of value creation in sequence is

A) choosing the value

B) providing the value

C) communicating the value

D) making the superior product

MCQ: The organizational division which makes the decision on the amount of available resources is the part of

A) corporate level

B) division level

C) business unit

D) decision level

MCQ: The plausible representation of possible future based on assumptions is called

A) scenario analysis

B) market analysis

C) segmentation analysis

D) targeted factors

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