BBA Marketing Management MCQs - Chapter 10

Developing Marketing Strategies and Plans Multiple Choice Questions (MCQ) PDF - 12

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The MCQ Quiz: In the value creation, 'providing the value' phase includes; "Developing Marketing Strategies and Plans" App APK Download (Free) with answers determining product price, determining specific features, determining product inventory, and both a and b to study online BBA courses. Practice marketing and customer value quiz questions, download Kindle eBook (Free Sample) for online business administration courses.

Developing Marketing Strategies & Plans Questions & Answers PDF Download: MCQ Quiz 12

MCQ 56: In the value creation, 'providing the value' phase includes

A) determining specific features

B) determining product price

C) determining product inventory

D) both A and B

MCQ 57: Activities in the value chain's support are included

A) procurement

B) technology development

C) infrastructure of firm

D) all of the above

MCQ 58: The process of defining the focus of selling to potential market is called

A) strategic market definition

B) financial market definition

C) target market definition

D) business analysis definition

MCQ 59: The 'product-development strategy' is used to gain market share

A) new products in new market

B) current product in current market

C) new products in current markets

D) new products for new markets

MCQ 60: The second phase of value creation sequence is

A) providing the value

B) choosing the value

C) making the value

D) communicating the value

BBA Marketing Management Mock Tests

Identifying Market Segments and Targets MCQs

Product Strategy Setting MCQs

Developing Marketing Strategies and Plans MCQs

Competitive Dynamics MCQs

Creating Long-term Loyalty Relationships MCQs

Collecting Information and Forecasting Demand MCQs

Crafting Brand Positioning MCQs

Analyzing Consumer Markets MCQs

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