BBA: Management Courses

Chapter 10: BBA Marketing Management Exam Tests

BBA Marketing Management MCQs - Chapter 10

Developing Marketing Strategies and Plans Quiz Questions and Answers PDF - 3

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Developing Marketing Strategies & Plans Questions & Answers PDF Download: MCQ Quiz 3

MCQ 11: An instrument for directing and coordinating the whole market effort is called as

A) marketing plan
B) business plan
C) financial plan
D) corporate plan

MCQ 12: In hypercompetitive economy, a company can win only by tuning the

A) providing superior value
B) communicating value
C) managing the superior value
D) all of the above

MCQ 13: The analysis of opportunities and threats include

A) internal environment
B) external environment
C) market environment
D) product environment

MCQ 14: The process of defining the business, shaping its scope and repositioning the brand entity is the part of

A) business realignment
B) business workflow
C) cross functional teams
D) various department strategies

MCQ 15: When a company agrees to promote product of other company it is classified as

A) product alliance
B) service alliances
C) promotional alliances
D) logistic alliances

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Developing Marketing Strategies & Plans App (Android & iOS)

Developing Marketing Strategies & Plans App (Android & iOS)

Marketing Management App (Android & iOS)

Marketing Management App (Android & iOS)

Financial Markets App (Android & iOS)

Financial Markets App (Android & iOS)

Business Statistics App (Android & iOS)

Business Statistics App (Android & iOS)