BBA Marketing Management MCQs - Chapter 6

Crafting Brand Positioning Quiz Questions and Answers PDF - 3

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Crafting Brand Positioning Questions & Answers PDF Download: MCQ Quiz 3

MCQ 11: The compelling images which appeal the customer's psychological needs is considered as

employee differentiation
process differentiation
image differentiation
working differentiation

MCQ 12: The attributes that are valued by the customers are classified as

customer leverage advantage
customer advantage
competitor inspired advantage
relied advantage

MCQ 13: The brand which competes with others and focuses on competitive analysis is best classified as

competitive frame of reference
visual frame of reference
positioned frame of reference
extended frame of reference

MCQ 14: The benefits that customer's views are essential to credible market offering are classified as

competitive points of parity
category points of parity
desirable points of parity
comparative points of difference

MCQ 15: The branding is based on deep metaphors that are connected to associations, memories and stories are classified as

narrative branding
explained branding
potential branding
weak branding

BBA Marketing Management Mock Tests

Collecting Information and Forecasting Demand MCQs

Designing and Managing Services MCQs

Integrated Marketing Channels MCQs

Conducting Marketing Research MCQs

Creating Brand Equity MCQs

Product Strategy Setting MCQs

Analyzing Consumer Markets MCQs

Competitive Dynamics MCQs

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