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Customer Databases and Direct Marketing MCQ Questions with Answers PDF Download eBook

Practice Customer Databases and Direct Marketing Multiple Choice Questions (MCQ), customer databases and direct marketing quiz answers PDF worksheet, marketing test for online entrance exam. Solve direct and online marketing Multiple Choice Questions and Answers (MCQs), "Customer Databases and Direct Marketing" quiz questions and answers for online colleges for business management. Learn direct & online marketing test prep for online business and administration degree.

"The highly involved consumer buying behavior while perceiving significant differences between brands is called" Multiple Choice Questions (MCQ) on customer databases and direct marketing with choices complex buoying behavior, variety seeking buying behavior, dissonance reducing buying behavior, and habitual buying behavior for online colleges for business management. Solve customer databases and direct marketing quiz questions for merit scholarship test and certificate programs for online bachelor's degree in business administration.

MCQs on Customer Databases and Direct Marketing PDF Download eBook

MCQ: The highly involved consumer buying behavior while perceiving significant differences between brands is called

  1. complex buoying behavior
  2. variety seeking buying behavior
  3. dissonance reducing buying behavior
  4. habitual buying behavior

A

MCQ: The procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called

  1. Leading marketing
  2. buzz marketing
  3. online marketing
  4. none of the above

B

MCQ: If customer's expectations and products performance matches, the customer is

  1. satisfied
  2. dissatisfied
  3. delighted
  4. none of above

A

MCQ: In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called

  1. need recognition
  2. information search
  3. purchase decision
  4. both b and c

C

MCQ: The 'Maslow's hierarchy of needs' includes

  1. physiological needs
  2. self-actualization needs
  3. esteem needs
  4. all of above

D