Consumer Goods Classification Multiple Choice Questions (MCQ) PDF - 100

MCQ 496: The emergency, goods and impulse goods are the types of

1. convenience goods
2. shopping goods
3. unsought goods
4. specialty goods

MCQ 497: The reliability, innovativeness and resilience are the levels of

1. leverage differentiation
2. comparative differentiation
3. services differentiation
4. faster differentiation

MCQ 498: The market consists on the set of customers, for which the company wants to pursue its business is called

1. penetrated market
2. potential market
3. target market
4. available market

MCQ 499: All the products in category and line extensions a seller makes particularly is classified as

1. brand line
2. sub-brand line
3. brand assortment
4. brand endorsement

MCQ 500: In marketing channels, the intermediaries whose function is to negotiate on the behalf of buyer but do not take title of goods are classified as

1. facilitators
2. terminators
3. merchants
4. agents