BVA MCQ (Multiple Choice Questions) PDF Download

In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as

1. esteem
2. perceived esteem
3. energized esteem
4. energized similarities

In BVA, the measurement of customer's awareness of brand is classified as

1. knowledge
2. perceived knowledge
3. energized knowledge
4. brand knowledge

In BVA, the measurement of breadth of brand's appeal and its appropriateness is classified as

1. perceived relevance
2. relevance
3. perceived appropriateness
4. energized relevance

In BVA, the degree through which the brand is seen different with its perceived leadership and momentum is classified as

1. energized differentiation
2. energized similarities
3. perceived differences
4. perceived similarities